Google’s New Take On Search
One way Google provides the most relevant search results is by matching search keywords to keywords within the content of a web page. When someone enters a search query, Google looks for web pages that use the term that was searched. The frequency in which that exact keyword phrase appears on a web page is a significant factor in calculating how that page ranks in a search.
Now, Google has extended its matching ability by not only looking at exact keywords, but by better understanding the essence of the topic being searched for. This allows Google to match a broader range of keywords to appropriate pages on the web.
3 Web Content Creation Tips to Help You Get to The Top of Google
Last week, we let our readers in on the secret of getting your website to the top of Google. Just in case you missed it, here it is again – there is no secret! Google displays web pages with quality content that people want to read and share at the top of its search results.
It may seem daunting at first, but the process of creating quality content with search engines in mind is fairly simple – just follow these 3 tips:
The “Secret” of How To Pop to the Top of Google
One question we’re often asked is “What’s the secret to getting my website to the top of Google?” The “secret” is deceptively simple in that there is no secret. Google has made it public knowledge from the beginning how to come up on top: create quality content that people will want to read and share.
What this really means, is that in order to rank high on top of Google, your website needs:
- useful, properly formatted content that’s pertinent to the search the user made
- relevant links from other web pages that lead to your website
What is Microdata & Why Your Website Needs It
A well-functioning website consists of a series of coding languages. These languages (such as CSS and HTML) speak to and enhance one another in order to form a cohesive and search engine friendly website. Before microdata, search engines (like Google), and browsers (like Chrome or Firefox), could only display the text on a web page, without knowing what any of it actually meant. Microdata gives search engines and browsers a way to understand web page content, and uses that knowledge to put the most relevant information in front of the most relevant audience.
